Case studies

Operational and copywriting projects in depth — how we approached the work, what we built, and what we learned.

Building a content planning system at RIBA: from fragmented workflows to one source of truth

Organisation: Royal Institute of British Architects (RIBA)Role: Content Operations Manager (fixed-term contract, September 2025 to April 2026)Platform implemented: Monday.comScope: five departments, 24 colleagues The problem When I joined RIBA in…
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Belmond

This piece was produced in collaboration with SUITCASE magazine as part of a series of luxury travel briefs. The work demonstrates long-form B2C editing and copywriting and brand voice adaptation…
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citizenM city guides

In 2017, in collaboration with SUITCASE magazine, I worked on a series of six city guides (London, Glasgow, Amsterdam, Rotterdam, Paris, and New York) for citizenM, a boutique hotel chain.…
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Building a content planning system at RIBA: from fragmented workflows to one source of truth